NAVIGATE

instagram caption prompts

In this day and age, Instagram plays a vital part in everybody’s business and their marketing, but you know what the toughest thing is? It’s coming up with captions that generate conversations with viewers!

This is something that I’ve always struggled with; having the ability to articulately convey thoughts and emotions whilst using my own voice and still make connections. This simple guide will hopefully help break down those stumbling blocks that all small business owners suffer from.

INSTAGRAM CAPTIONS

download

Jacqueline Anne is a Halifax Wedding Photographer, specialized in capturing life's celebrations. She is based in Nova Scotia and works with wedding planners across Canada and beyond.

Create your best Editorial yet

Picture this.
You’ve just turned up to a styled shoot or editorial. Your camera’s are at the ready, and you’re walking
through all the different poses in your head; the locations, the lighting, the outfits, the details… and yet, you have this little niggling feeling that doesn’t seem to subside.

You’re excited, of course. You want to shoot! You want to collaborate! And at the same time, this little voice inside your head has you
wondering if this was a good decision, asking you “will it turn out the way you hope?” 

CREATING A MEANINGFUL EDITORIAL

DOWNLOAD

TOP TIPS TO ELEVATE YOUR WEBSITE TODAY

It’s that time of year when our minds begin to wander…
and we start focussing on new ways to revamp our websites, become more creative with our branding choices, and see how we can take things to the next level. When the shooting stops, the creative side in us craves something that we can sink our teeth into and help portray our businesses.

It’s easy to go down the rabbit hole when it comes to website design and development.  Whether you’re on the verge of a rebrand or you’re just looking to spruce things up, this guide has been broken up in to simple tips that you can get started with today.

Nail that Website Redesign with this Guide!

download

Prepare for your own branding session

There are so many things that come to mind when you realise you need to start building content for social media and your website. The best place to start is by looking at your visual portfolio; do these images really represent you in the best light?

Who is your ideal client and do they even know you exist? In a world where people buy from people, not businesses, it’s vital that you are present on your platforms so that each visiting person can learn about who you are and what you offer.

One of the first things is to get in front of the camera!

PREPARE FOR YOUR BRANDING SESSION

DOWNLOAD

IDENTIFYING YOUR ICA

Your ICA or Ideal Client Avatar is going to act as the cornerstone for your business branding. You’re going to want to market directly to that type of individual through use of language, aesthetic and imagery.

The following exercise will help you to clearly identify who you want a a client, what projects you want to focus on and how you’re going to be able to tailor your business to attract them.

KNOW YOUR ICA

download

Jacqueline Anne is a Halifax Wedding Photographer, specialized in capturing life's celebrations. She is based in Nova Scotia and works with wedding planners across Canada and beyond.